lvking333 is committed to protecting the personal data of every player who uses our platform. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the rights you hold over your data.
These cards summarise our core privacy commitments. The full binding policy is set out in the clauses below.
We collect only the personal information that is strictly necessary to operate your account, process transactions, satisfy regulatory obligations and deliver our services. No superfluous data is gathered.
All data transmitted between your device and lvking333 servers is protected by 256-bit SSL/TLS encryption — the same standard used by major Malaysian banks including Maybank and CIMB.
lvking333 does not sell, rent or trade your personal data to third parties for marketing or advertising purposes. Data sharing is limited to service-essential partners bound by strict confidentiality agreements.
You may request access to, correction of or deletion of your personal data at any time. Data subject requests are acknowledged within 5 business days and resolved within 30 days.
We use cookies to maintain session security and improve platform performance. You can manage non-essential cookie preferences at any time. Essential cookies required for login and payments cannot be disabled.
Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Account data is typically retained for a minimum of 5 years after closure for AML compliance.
This Privacy Policy ("Policy") is issued by lvking333 ("Platform", "We", "Us", "Our") and applies to all personal data collected from individuals ("User", "Player", "You") who visit, register on, or otherwise interact with the lvking333 website at https://lvking333.cam and its associated services, applications and features.
lvking333 is an online gaming and sports betting platform serving players in Malaysia and other permitted jurisdictions. We recognise that the personal data you entrust to us is valuable and deserves careful, responsible handling. This Policy describes our practices in plain and honest terms so that you can make informed decisions about the information you share with us.
By registering an account or otherwise using the Platform, you confirm that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. This Policy should be read in conjunction with our Terms & Conditions.
Malaysian Data Protection Context: While lvking333 operates under international licensing frameworks, we are committed to upholding the data protection principles embodied in Malaysia's Personal Data Protection Act 2010 (PDPA) and equivalent international standards where applicable.
The following definitions apply throughout this Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably identify you as an individual, including your name, identity card number, email address, IP address and financial data. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, transfer or deletion. |
| "Data Controller" | lvking333, as the entity that determines the purposes and means of processing your personal data. |
| "Data Processor" | A third-party service provider that processes personal data on behalf of lvking333 under binding contractual obligations. |
| "KYC" | Know Your Customer — the identity and age verification process required by regulatory frameworks under which lvking333 operates. |
| "Cookies" | Small text files placed on your device by the Platform to maintain session state, remember preferences, and gather anonymised usage analytics. |
| "Sensitive Data" | A subset of personal data requiring heightened protection, including financial information, identity document details and any data relating to responsible gambling interactions. |
lvking333 collects personal data in the categories described below. We collect only information that is reasonably necessary for the specified purposes.
We collect personal data through the following means:
lvking333 processes your personal data for the following specific and defined purposes. We do not use your data for any purpose that is incompatible with those stated below without obtaining fresh consent.
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, verifying and securing your player account, including password recovery and two-factor authentication. |
| Transaction Processing | Processing deposits and withdrawal requests via Supported Payment Methods in MYR. Verifying payment source to satisfy AML obligations. |
| Identity Verification (KYC) | Confirming your identity, age (21+) and residential address to comply with regulatory requirements under our operating licence. |
| Fraud & AML Prevention | Detecting and preventing fraudulent activity, money laundering and other prohibited conduct in accordance with Anti-Money Laundering obligations. |
| Responsible Gambling | Monitoring gaming activity to identify patterns indicative of problem gambling; administering deposit limits, cooling-off periods and self-exclusion as requested. |
| Customer Support | Responding to enquiries, complaints and support requests submitted via live chat, email or any other support channel. |
| Platform Improvement | Analysing aggregated, anonymised usage data to improve game performance, navigation, page speed and overall user experience. |
| Marketing Communications | Sending promotional offers and bonus notifications to players who have opted in. Opt-out is available at any time via account settings or by contacting support. |
| Legal Compliance | Meeting obligations imposed by applicable law, regulatory directives, court orders or requests from law enforcement authorities. |
lvking333 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
lvking333 does not sell, rent or trade your personal data. We disclose personal data only in the circumstances and to the categories of recipients described below, and only to the minimum extent necessary:
We engage trusted third-party service providers to perform functions on our behalf, including payment processing (Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX and banking partners), identity verification, fraud detection, cloud hosting and customer support tooling. All processors are bound by written data processing agreements requiring them to handle data only as instructed and to maintain appropriate security standards.
We may disclose personal data to government agencies, regulatory bodies or law enforcement authorities where required or permitted by applicable law — for example, in response to a court order, AML/CFT investigation or lawful demand from a competent authority. We will notify you of such disclosures where permitted by law.
In the event of a merger, acquisition, restructuring or sale of all or substantially all of our assets, your personal data may be transferred to the relevant successor entity. You will be notified of any such transfer and the applicable privacy terms of the successor.
Our commitment: We never sell your data to data brokers, advertising networks or marketing agencies. Any sharing is limited strictly to what is necessary for us to provide the services you have contracted for.
lvking333 uses cookies and similar technologies to enhance platform functionality, maintain session security and gather anonymised usage analytics. The following categories of cookies are used:
| Category | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Maintain login sessions, CSRF protection, load balancing and payment flow state. Required for the Platform to function. | No — required for operation |
| Performance | Anonymised page load metrics, error logging and A/B testing to improve Platform speed and reliability. | Yes — via cookie preferences |
| Functional | Remember language preferences, display settings and last-visited game category to personalise your experience. | Yes — via cookie preferences |
| Analytics | Aggregated, anonymised behavioural data used for internal reporting on platform usage patterns. No individual profiles are created. | Yes — via cookie preferences |
You may manage your non-essential cookie preferences at any time through the cookie settings panel accessible via the Platform footer. Disabling certain categories may affect the functionality or personalisation features of the Platform.
lvking333 implements a multi-layered security framework to protect your personal data against unauthorised access, disclosure, alteration and destruction. Our technical and organisational security measures include:
Your responsibility: No security system is impenetrable. You are responsible for maintaining the confidentiality of your account password and for notifying us immediately if you suspect any unauthorised access to your account.
lvking333 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and our regulatory obligations. The following indicative retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | 5 years after account closure | AML regulatory obligation |
| KYC / identity documents | 5 years after account closure | Regulatory compliance |
| Transaction records | 7 years from transaction date | Financial record-keeping law |
| Gaming history | 3 years from last session | Responsible gambling monitoring |
| Customer support records | 3 years from last interaction | Legitimate interest / dispute resolution |
| Marketing opt-in records | Until consent is withdrawn | Consent |
| Anonymised analytics data | Indefinite (no personal identifiers) | Aggregated, anonymised — not personal data |
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in a manner that prevents re-identification.
Subject to applicable law and certain regulatory limitations, you hold the following rights in respect of your personal data held by lvking333:
To exercise any of these rights, please contact our Data Protection team via live chat or by emailing [email protected] with the subject line "Data Subject Request". We will acknowledge your request within 5 business days and respond substantively within 30 days.
Certain rights may be limited where complying with your request would interfere with our AML or KYC regulatory obligations, or where data is required to defend legal claims. We will explain any applicable limitations when responding to your request.
lvking333 strictly prohibits access to its Platform by any person under the age of 21. We do not knowingly collect, store or process personal data from individuals under 21 years of age.
Age verification is conducted during the account registration and KYC process. Any account found to belong to a player under 21 will be closed immediately, all associated personal data will be deleted in accordance with applicable law, and any deposited funds will be returned to the originating payment method.
If you have reason to believe that a minor has registered an account with lvking333, please notify our support team immediately via live chat so that we can take prompt corrective action.
This platform is for players aged 21 and above only. Play responsibly. If gambling is affecting you or someone you know, contact Talian Kasih 15999 or visit GamCare for confidential support.
lvking333 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or regulatory requirements. The effective date at the top of this page will be updated accordingly.
Where changes are material — for example, a new category of data being collected or a new third-party recipient being introduced — we will notify registered Players via email or a prominent platform notification with at least 14 days' advance notice where practicable.
Your continued use of the Platform following the publication of an updated Policy constitutes acceptance of the revised terms. If you do not agree to any amendment, please cease using the Platform and contact support to close your account.
If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal data, please contact the lvking333 Data Protection team through the following channels:
We are committed to resolving all privacy-related enquiries fairly and promptly. Data subject access requests will be acknowledged within 5 business days and resolved within 30 calendar days.
Our support team is online 24/7 via live chat in English, Bahasa Melayu and Mandarin. Visit our FAQ page or return to the homepage to explore everything lvking333 has to offer.
For players aged 21 and above only. Gambling involves risk — please play responsibly.